Marketing Manager, Grand Park
The Park Operations Department is seeking a creative, experienced, and
technologically savvy professional to join the new Grand Park team.
Reporting to the Program Director, this qualified candidate will be
responsible for creating annual marketing plans, with a focus on unpaid
advertising and promotion, and developing and implementing comprehensive
and innovative marketing and communications.
Responsibilities include:
· Plans, develops and implements marketing, public relations
and promotional activities aimed at increasing awareness
of Grand Park events and activities
· Manages the marketing and communications activities, with a
focus on community outreach
· Develops, edits and distributes print and electronic
collateral for the park, including, but not limited to, flyers, direct
mail pieces, email blasts, newsletters and website materials
· Generates momentum and awareness for park programming and
tests the effectiveness of communication activities
· Flexible schedule, ability to work evenings and weekends
· Creates marketing for diverse events—from a chess
tournament, to a yoga class, to film festivals to music
performances, to cultural events and much more
· Engages audience segments through content that leads to
measurable action
· Involved in branding and multi-branding strategies
· Maintains media contacts
· Manages media including crisis communications, media
alerts, etc.
· Coordinates webpage maintenance
· Participates in and oversees social media (i.e. Twitter,
Facebook, Foursquare)
· Conducts communications in potential crisis situations
· Builds strong relationships with community partners for
purposes of cross promotion and audience development
· Acts as a spokesperson for the park as delegated by the
Program Director
· Works with members of the Marketing and Development Team at
The Music Center
· Communicates with Los Angeles County affiliates
Qualifications:
Grand Park is seeking an accomplished Marketing Manager with at least 4
years of marketing and communications experience, ideally in an
"in-house" leadership role within a complex nonprofit
organization. The aptitude to take information and transform it into
inspiring and useful messages and disseminate it to the appropriate
audiences through the best distribution channels is crucial.
· Bachelor's degree required
· Experience in the arts, performing and/or visual
· Strategic and crisis communications background
· Skill in event management
· Detail oriented with a highly collaborative style
· Excellent communications skills, both verbal and written
· Experience with traditional, as well as, new media and
internet advertising and unpaid promotions
· Self-starter, enthusiastic, with leadership skills and the
ability to work independently in an entrepreneurial environment
Salary range: $50,000 – $55,000 a year, commensurate with
experience. This is an exempt position. Compensation package includes
health (employee company paid medical/HMO, dental and vision coverage)
and welfare benefits, vacation and sick days, 401(k) plan with employer
contribution, plus more.
How to Apply: To be fully considered please submit a cover letter,
resume, and salary history to: Fax (213) 972-0721 or
Jobs@musiccenter.org . Please include the
position title in the subject line.
Please no phone call inquiries
EQUAL OPPORTUNITY EMPLOYER
from LA Culture Net